The much anticipated Dior Addict Lipstick campaign starring Kate Moss was finally leaked this month. The 90-second spot follows my favourite supermodel getting dressed in a lavish Parisian apartment, that any girl would die happy in. Duran Duran narrates her journey out the door and on her way to Dior’s Spring 2011 show - no Galliano in sight.
The first Dior makeup product was a lipstick. Despite recent problems with John Galliano, this iconic Dior product is expected to bring people back on board with the fashion house. Moss is an iconic Galliano muse, yes, but she is also a driving force for the Dior brand.
Dior Addict lipstick launches in April and comes in a runway collection of 44 shades. It contains 25% less wax than a regular lipstick and a “Mirror Shine” gel that hydrates your lips, leaving them looking sheen and polished.
I want it
I’m getting it.
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